Digital Marketer

What is a Digital Marketer?

A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services. Digital channels include:

• Company websites
• Social media networks such as Facebook, YouTube, and Instagram
• Search engines including Google and Bing
• Email marketing
• Mobile apps like TikTok and WhatsApp
• Online display ads
• Blogs

Salary

The average salary of a Digital Marketing Manager (entry-level) is ₹5,48,755 per annum in India. Whereas, a Senior Digital marketing manager’s salary ranges between ₹7,09,800- ₹10 lakhs, who has over 5-9 years of experience in India.

Skills Needed

Digital Marketing Skills

SEO & SEM – Online searches drive traffic to a website, ad, or landing page. You have to understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to work in digital marketing.

Content Marketing – Content is what is used to attract and engage customers – this can be videos, blogs, articles, podcasts, whitepapers, case studies, how-to booklets, and more: basically anything that people can access online on your website or social channels.

Data & Analytics – Analytics is central to many facets of digital marketing. You can track reports, but what is more important is how to use the information you find.

Design Thinking – The user experience is key to digital marketing success. Design thinking is crucial as it teaches companies how best to engage customers, but beyond that, it ensures that their online experiences are simple and effective. That can include using e-commerce sites, accessing information, and other things your company might offer to customers, including customized apps.

Social Media Marketing – Many marketers will use these social media platforms to create a viral campaign. Partnering with a popular content creator or taking part in a trend that’s currently resonating with a wide audience is a strategy of viral marketing. The purpose is to create something share-worthy in the hopes that it will organically spread across a social media channel.

Content Marketing

Marketing Automation

Pay Per Click (PPC) – PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.

• Paid ads on Facebook
• Twitter Ads campaigns
• Sponsored Messages on LinkedIn

Affiliate Marketing – This is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts

Native advertising – refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.

Email Marketing – Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website.

Online PR – Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

Inbound Marketing – Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.

Sponsored Content – With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.

One popular type of sponsored content is influencer marketing. With this type of sponsored content, a brand sponsors an influencer in its industry to publish posts or videos related to the company on social media.

Search Engine Marketing (SEM) – When a potential lead is searching for a product or business that is related to yours, it’s a great opportunity for a promotion. Paid advertising and SEO are two great strategies for promoting your business to capitalize on those future leads. Search engine marketing is another way to increase website traffic by placing paid ads on search engines. The two most popular SEM services are Bing Ads and Google Ads. These paid ads fit seamlessly on the top of search engine results pages, giving instant visibility. This is also an example of effective native advertising.

Instant Messaging Marketing – Marketing your products through messaging platforms is a fast way to reach potential leads, even for those who haven’t offered up their cell phone number. It’s a simple way to let your audience know about flash sales, new products, or updates about their orders. If your customers have questions or need more information, it’s also a convenient way for them to connect to customer service. You can choose to send messages directly to a mobile phone by text or through messages on platforms like Facebook Messenger or WhatsApp.

Digital Marketing Positions

SEO Manager: As an SEO Manager, you will use your SEO skills to help drive content and improve a company’s content. Your input would be used to keep content creators on target with valuable insight into the strategy required to enhance performance on search engines as well as social media.

Content Marketing Specialist: In this role, you must be able to create and distribute great content aligned to a content strategy to ensure you increase traffic and search rankings. You would create a plan for what formats to use and how to use them; anything from ideas for social media videos, to brand style guidelines to using memes!
Social Media Manager: A Social Media Manager focuses on social media creating an effective schedule for posts and overseeing or, in some cases, creating the posts.

Marketing Automation Coordinator: This position would deal with the effects and results of a marketing campaign. It is also a more technology-focused position in which you would be finding the best marketing automation tools to help discover important customer behaviors and plot funnel conversions.

Digital Marketing Manager: In this position, you would oversee developing the overall content strategy as well as marketing campaigns. As a Digital Marketing Manager, your job is to boost brand awareness while driving traffic to acquire new customers.

Top 5 Digital Marketing Experts